12/07 Podcasting News Round-Up
Is Podcasting a Flop?: "I have been trying to get into the habit of listening to podcasts and videocasts. Most people are rushing to build more podcasts, and their quality is very poor. It has been discouraging to hear these screaming spiels and loud introductory music." read more
So you Wanna Start Video Podcasting?: "The most important thing when it comes to video is to make it interesting to look at. Something has to be happening on the screen almost all the time. You can go the Ken Burns route and use lots of still pictures to provide an illusion of movement. If you are interviewing, you need to cut back and forth between the interviewer and interviewee, there are techniques for doing that with just one camera and only moving the camera once." read more >
America Online Lends Podcasting an Ear: "America Online is at work on a search engine that, in theory, would let someone seek out and listen to snippets of podcasts that contain a particular word or phrase they are searching for." read more >
Podcasting for your Business: "Companies like Heineken and Microsoft use podcasts to circulate information. And for companies that have national or international divisions, sales or marketing staff in particular, can listen to sales briefings, product positioning and pricing news as well as competitor information remotely from their desk." read more >
Podcast ‘Hijacker’ Says Business as Usual: " According to George Lambert, creator of the Podkey redirection service that allegedly hijacked a Podcast and held it for ransom, the alleged victim registered with his service to begin with and the "ransom" simply represents fees that would be required to do the custom coding the Podcaster has demanded." read more >
U.K. indies deliver universal podcast license: "AIM Digital, the new media arm of the U.K.’s Association of Independent Music (AIM), Monday morning launched a global trial license for podcasting, enabling U.K. independent repertoire to be used in podcasts around the world." read more >
iPodNN: political podcast; Xmas podcast: "Storynory today released Charles Dickens’s seasonal classic "A Christmas Carol" for the iPod generation, to be podcast in three-parts." read more >
The Voice Of Podcast Search: "Podcast search offers a different challenge for potential advertisers and the publishers who want to find sponsorships, Chris Richardson reported from SES Chicago; he said monetization will come from finding people willing to exchange cash for a mention during a show, similar to how radio advertising works right now. " read more >
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