Big advertisers join podcasting fan club: "As listenership grows, the marketing potential of downloadable programs is being watched by companies ready to capitalize." read more >

Corporations go off a-podcasting: "Businesses are getting into the high-tech counterculture domain to see if the quirky medium can help reach the public." read more >

Colleges debate merits of podcast lectures: "Starting this school year, some California college students are able to carry around course lectures and materials stored in their portable MP3 players. It’s a move that’s raising concerns about possible empty lecture halls and an impersonal education that’s not worth the high price. But busy students find the technology appealing." read more >

Critical Mass Podcasting Expected by 2010: "Based on interviews with radio listeners in ten national markets, 4.8 million persons (up from 820,000 podcast users in 2004) have at some time during 2005 downloaded a podcast from either a radio station or other source. " read more >

Podcasting drifts towards radio’s mainstream: "ABC Radio, by far the country’s leading podcaster with 300,000 downloads a week, is so enthused with the figures it has embraced the unthinkable - exploring ways of charging listeners. " read more >

The Web: Pols embracing podcasting: "The DNC podcast is a new, exciting way to reach out to voters and activists," said Dean, chairman of the DNC, in online audio remarks, adding that the technology had the potential to "communicate our values to voters more quickly, and effectively, and directly than ever " read more >

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This entry was posted on Sunday, December 11th, 2005 at 3:42 pm by Chris Winfield - Podfly Admin and is filed under Podcasting News. You can leave a response, or trackback from your own site.