eMarketer has just released a new study called Podcasting: Who’s Tuning In?. In this report they note that “The audience for podcasts has shown meteoric growth, particularly in the US.”

Mike Chapman, the author of the report, says that “in their pursuit of venues that deliver a measurable, targeted audience, online advertisers and marketers are paying serious attention to this new “anywhere, anytime” channel.”

eMarketer projects podcasting advertising to reach $80 million this year and $300 million by 2010.

Link to eMarketer’s article about the report here

This entry was posted on Tuesday, February 28th, 2006 at 2:16 pm by Chris Winfield - Podfly Admin and is filed under Site News. You can leave a response, or trackback from your own site.