Society Needs .01
Where people meet forming tribes based on their personal interests in music, fashion, film, dating or any other pasional sparetime needs. Podcasting could reveal a new way of Hiving through a tailor-made intranet of data-exchanging. A multi-platform where new members are initially introduced by their individual interests in music and media consumption. This provides the opportunity to launch new pod-tribes in a hub-and-pokes system of media interests.This media production can be a radio show, television programme or even a semi professional feature film. Once produced it can gather an ever expanding audience of listereners and viewers.
Cultural and Educational Application
Where a more popular intepreted audio-tour of the New Museum of Contemporary Art in New York can lower the threshold to a younger audience, sexually interperting a painting in a very amusing way instead of more conventional dry quotations. A visitor can download the audio-tour on his own iPod, before visting the museum, possibly exchanging the more dynamic audio-tour with his friends.
Students could shorten the searchtime on school-papers. Now the time consuming process of research still has to be completed, a student can start on the actual writing of the paper. Every student has to go through this phase on an individual basis, even when an entire class works on the same topic. Apllying podcasting in this field could shorten the searchtime, leading to more available time to improve the quality of the actual paper. The interchange of information between several students in the reaeach-phase could also improve the quality of the informations’ relevance to the topic, bringing down the the searchtime through podcasts.
Musicians Reaching an Audience
Upcoming artists can use podcasting as a means to get their creative musical productions to a modest audience. Initially through a community of friends, who in turn can disperce the young musicians work to a boader audience. This could be the pivotal inner circle from which their professional careers could be launched.
New Advertising Opportunities
Meeting the interest of advertising and entertainment industries on a larger scale, the earlier mentioned hub-and-poke tribes will be based on a very specific mix in media interests and consumption. This provides very valuable opportunities for advertising on demand, appealing to the needs and opening niche- markets effectively and cost efficiently.
Closing Comment
Podcasting within the modern day society can connect individuals through personal interests and needs, at the same time pivoting intra-webs of dynamic urban cultures. Nowadays, an urban setteler -after finishing a quick breakfast- slides his compact MP3 data-player in his jacket-pocket. Closing the appartment door behind him, he presses the play-button on his portable MP3-device. Having downloaded all his personal data and audio-files the night prior provides this person access to the latest information concerning his community of podfriends even before he reaches the elevator door.
written by Oliver Bruno 06-25-2005
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